Business is supposed to be stressful, right? All those start-up hassle, customer interactions, promotion meetings, planning-> implementation->monitoring->evaluation->application of corrective measures etc, right? Then again, there is the competitor analysis, analysis of their strategy, pricing, product differentiation strategy and other aspects.
Whao, what an excellent way to keep your schedule busy and get yourself stressed at the end of every day. But what if you find something that you enjoy doing and at the same time can generate a quantifiable revenue?
When you realize that it is not anything but fun and also banks your cash when you run a successful dating site, you’re not far long from your stress-free path to achieve financial goals.
Now, let’s take an inside view of running an online dating business while staying on the ground for running an ordinary business.
Promotion aspect
Where you would apply the push marketing strategy, any site with a dating script installed on it will automatically attract new members. It is all about one gender trying to a match for itself and it is hardwired in human nature. You may need to learn a few tips and tricks and generate some ideas according to your niche market. Another best way is to use social media, share on Facebook, Twitter, Google+, etc. Those are all fun to use, right?
Customer Interactions
Interaction with the customers does not need to be about pushing a sale anymore. When you are the site admin of a dating site, you are not selling your product but your members are there to buy from you. All you need to do is show your customers what are the benefits of using the features and what privileges you get from the memberships and credits. Spend your time on G+ meet-ups or such and share your dating experiences and listen to theirs. That’s all you have to do.
Implementation and Evaluation
Managing men is the most tactful job whereas managing a piece of dating script is all about making a few clicks. Change the settings and BAAM!!! You have implemented your plan, changed your strategy. Later when you want to check the reports, just go to that section and check how many conversions that you had with that change of strategy. Taking hints from your competition as well will also help you. And then there are different niche markets where you can experiment with your strategy.
Analysis Aspects
Analysing the competitors? It’s not a task that you should frown about. Just register as a member on your main competitor’s site and enjoy being a customer. Use the features available and flirt around with the people that you like but don’t promote your dating site there explicitly there. Then use your own site and check if you enjoy doing that. Don’t try to provide exact same features but go for the better ones, we are open to listen to your suggestions and implement them as far as possible.
Occasionally, you’ll get messages like, “Hey admin, I want to impress these people, got any tips for that?” Take a deep breath and give out the generalized information in your blog section. Do not be biased or leak out any personal information – That’s a perfect way to ruin your dating site, but stay generalized and provide information useful to all your members.
Summarizing the key takeaways
- Grab the benefit of social media and use some promotional offers occasionally – Spread news of giveaways and discount codes.
- Don’t try to push a hard sale on your members but enjoy sharing useful ideas – Understand what they want and need
- Take benefit of the admin features and change settings for a certain time to check the reports but notify your users about these changes.
- Customer Analysis is not about copying their strategy but lighting the bulb on your mind to generate a better strategy.